The Lawyers are Circling
The legal team at my company has started showing signs of agitation about our blogging experiments in marketing. Specifically, a legal newsletter "alert" has been making the rounds, and has led to at least one lawyer's call for us to shut down all our blogging activity until a comprehensive legal position can be staked out.
Reasonable advice if we were doing our own blog, but what about when you are sponsoring a 3rd party blog? In our case, I fear bureaucracy may win out and crush a promising experiment before it gets its legs. Stay tuned...
It's right for public companies to be concerned over selective disclosure of information. And I can buy the trade secrets argument as well. But one could argue that employees already could leak this sort of information through chatrooms, friends, message boards, etc. So instead of a blog policy, per se, it seems the more appropriate action is to enforce current roles already in place. As for external blogs, well, lawyers never quite understood marketing, did they ... ;-)
Posted by: JB | March 26, 2005 at 05:47 PM